Regular readers will be aware that Olfactive Studio's Panorama is without question one of my favourite perfume releases of the year so far. With its juxtaposition of a laser-charged, green wasabi note and a contemplative myrrh drydown, it has enthralled me from the moment I first encountered it. Eager to find out more about its creation, I contacted the brand's founder, Céline Verleure, with a few questions, which, I'm pleased to say, she agreed to answer via email. I started by asking her what came first with Panorama: the idea for a 'wild urban' scent or the Miguel Sandinha photograph which accompanies the perfume (see below).
Céline Verleure: The idea of the photo with a jungle came first. Then I found a photo in the right place, but could not get the rights to it. We decided to fly to Los Angeles for 2 days with a French photographer to shoot this picture and decided to focus more on the view than on the house, and we named it Panorama. The wasabi wild scent idea came in parallel with the jungle picture.